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Managing customer value : creating quality and service that customers can see
Gale, Bradley T.
;
Wood, Robert C.
-
1994
Persistent link: https://www.econbiz.de/10004191939
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2
Das PIMS-Programm : Strategien und Unternehmenserfolg
Buzzell, Robert D.
;
Gale, Bradley T.
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1989
Persistent link: https://www.econbiz.de/10004061240
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3
The PIMS principles : linking strategy to performance
Buzzell, Robert D.
;
Gale, Bradley T.
-
1987
Persistent link: https://www.econbiz.de/10004153074
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4
Market Share, profitability, and business strategy
Buzzell, Robert D.
;
Gale, Bradley T.
;
Sultan, Ralph G. M.
-
1974
Persistent link: https://www.econbiz.de/10004446366
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