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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Schwachstellen in Marketingprozessen im Spiegel von Reengineering-Projekten
Diller, Hermann
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Saatkamp, Jörg
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2002
Persistent link: https://www.econbiz.de/10004698036
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Business process reengineering von Marketingprozessen : theoretischer Bezugsrahmen und explorative empirische Untersuchung
Saatkamp, Jörg
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2002
Persistent link: https://www.econbiz.de/10004752768
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