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Beziehungsmanagement
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Schaller, Christian
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Knoll, Otto
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Arbeitsbericht des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
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USB Cologne (EcoSocSci)
EconStor
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Nachhaltige Intergation von Marketing und Innovieren : Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
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2007
Persistent link: https://www.econbiz.de/10004921140
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Transaktionsorientiertes vs. Beziehungsorientiertes Marketing : Handlungsempfehlungen zum effektiven und effizienten Einsatz
Lovric, Tino
;
Schaller, Christian
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2003
Persistent link: https://www.econbiz.de/10004827608
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3
Management von Kundenbindung unter Nutzung der neuen Medien
Knoll, Otto
;
Schaller, Christian
-
2003
Persistent link: https://www.econbiz.de/10004827609
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4
Individualization based collaborative customer relationship management : motives, structures, and modes of collaboration for mass customization and CRM
Piller, Frank Thomas
;
Schaller, Christian
-
2002
Persistent link: https://www.econbiz.de/10004769273
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