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Search: subject:"Database marketing"
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Database-Marketing
28
Database marketing
9
Direktmarketing
7
Kundenmanagement
3
Privatkundengeschäft
3
Aufsatzsammlung
2
Datenbank
2
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2
Internationales Marketing
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2
Ratgeber
2
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1
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1
CAS
1
Consumer profiling
1
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1
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1
Data Mining
1
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1
Deutschland
1
Electronic Shopping
1
Erfolgsfaktor
1
Geschichte
1
Informationstechnik
1
Internet
1
Klein- und Mittelbetrieb
1
Kreditinstitut
1
Kundenanalyse
1
Market segmentation
1
Marketing
1
Marktkommunikation
1
Mikrogeographie
1
Relationship marketing
1
Schober-Direktmarketing
1
Statistical methods
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Hughes, Arthur M.
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Batra, Rajeev
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BAW-Texte / Reihe Electronic Marketing
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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Einsatzpotential von Support Vector Machines (SVM)-Klassifikation für Scoring-Fragestellungen im
Database
Marketing
: empirische Untersuchung am Beispiel der Kündigungsprognose von...
Zimmermann, Martin
-
2009
Persistent link: https://www.econbiz.de/10004938044
Saved in:
2
Principles of direct and
database
marketing
: a digital orientation
Tapp, Alan
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10004919931
Saved in:
3
The business of
database
marketing
Tooker, Richard N.
-
2006
Persistent link: https://www.econbiz.de/10004927131
Saved in:
4
Principles of direct and
database
marketing
Tapp, Alan
-
2005
-
3rd ed.
Persistent link: https://www.econbiz.de/10004817413
Saved in:
5
Strategic
database
marketing
Hughes, Arthur M.
-
2012
-
4. ed.
Persistent link: https://www.econbiz.de/10009497750
Saved in:
6
Optimal
database
marketing
: strategy, development, and data mining
Drozdenko, Ronald G.
;
Drake, Perry D.
-
2002
Persistent link: https://www.econbiz.de/10004765243
Saved in:
7
Statistical methods in
database
marketing
Spring, Penny Noel
-
2001
Persistent link: https://www.econbiz.de/10004765173
Saved in:
8
Database
Marketing
: der Schlüssel zum Kunden
Jakobitsch, Günther
-
2001
Persistent link: https://www.econbiz.de/10004652396
Saved in:
9
Ratgeber
Database-Marketing
: die Database im Direktmarketing - vom notwendigen Übel zum Erfolgsinstrument ; [das Handbuch zum DIMA-Vortrag]
Huldi, Christian
;
Kuhfuß, Holger
-
2000
Persistent link: https://www.econbiz.de/10004595253
Saved in:
10
Customer-Relationship-Marketing : individuelle Kundenbeziehungen
Rudolph, Alfred
;
Rudolph, Miriam
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004611816
Saved in:
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