Arzubiaga, Unai; Castillo-Apraiz, Julen; Palma-Ruiz, … - In: European Business Review 33 (2020) 3, pp. 409-426
Purpose: This study aims to shed light on the lack of understanding and previous mixed results regarding why and how some internationalised firms take advantage of host-home country similarity (HHS) while others do not. Design/methodology/approach: Direct and mediating hypotheses are examined...