Cosma, Simona; Cosma, Stefano; Peluso, Alessandro M. - In: International Journal of Bank Marketing 37 (2019) 5, pp. 1275-1295
Purpose: The purpose of this paper is to highlight opportunities for the banking sector arising from the population’s aging and the expected reduction in pension incomes. Home equity conversion (HEC) instruments are a potentially useful way of restoring households’ finances and satisfying...