Shahzad, Muhammad Asim; Jun, Dong; Noor, Gull; Zubair, Ahsan - In: Journal of Islamic Marketing 12 (2020) 2, pp. 249-263
Purpose: Within the religious context, purchase and consumption decisions of halal food is different significantly. The purpose of this study is to emphasize the investigation of causation of halal food consumption (HFC) within China. Being a Muslim, the importance of habit, religious...