Jiménez-Marín, Gloria; Galiano-Coronil, Araceli; … - In: Corporate Governance: The International Journal of … 22 (2021) 3, pp. 506-520
Purpose: The purpose of this study is to understand the perception and purchase intentions of Spanish consumers towards sustainable fashion and to see if this can guide the marketing strategy for sustainable fashion. Design/methodology/approach: A mixed methodology has been designed to test the...