Gunness, Aneeshta; Oppewal, Harmen - In: International Journal of Retail & Distribution Management 48 (2020) 4, pp. 326-347
Purpose: Effects of stockouts on purchase decisions have been examined from a variety of perspectives; little is yet known about how consumers react to stockouts in online shopping contexts. The present study investigates how stockout reactions depend on a consumer's mindset and familiarity...