Haruvy, Ernan; Popkowski Leszczyc, Peter - In: European Journal of Marketing 56 (2021) 1, pp. 283-317
Purpose: The purpose of this study is to determine how self-driven (intrinsic motivators) and monetary incentives (extrinsic motivators) are mediated by an effort to affect fundraising outcomes. This integration sheds light on crowding out between the two types of incentives as well the drivers...