Yan, Ji; Tian, Kun; Heravi, Saeed; Morgan, Peter - In: European Journal of Marketing 50 (2016) 9/10, pp. 1672-1702
Purpose This paper aims to investigate consumers’ demand patterns for products with nutritional benefits and products with no nutritional benefits across processed healthy and unhealthy foods. This paper integrates price changes (i.e. increases and decreases) into a demand model and quantifies...