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Can fear be eaten? The emotional outcomes of consuming frightening foods or drinks
Du, Jiangang
;
Zheng, Qiuying
;
Hui, Michael K.
;
Fan, Xiucheng
- In:
Psychology & Marketing
36
(
2019
)
11
,
pp. 1027-1038
Persistent link: https://www.econbiz.de/10012084009
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