Kapferer, Jean-Noel; Valette-Florence, Pierre - In: Journal of Product & Brand Management 31 (2021) 3, pp. 351-367
Purpose: For as long as luxury has existed, it has been criticized, by philosophers and moralists, who condemn self-indulgence, hedonism and vanity. Yet these concerns have not prevented the remarkable expansion of the luxury sector, evidence that most buyers revel in unashamed luxury. Modern...