Boyle, Peter J.; Kim, Hyoshin; Lathrop, E. Scott - In: Journal of Product & Brand Management 27 (2018) 6, pp. 647-660
Purpose: This paper aims to investigate price and objective-quality in durable product categories containing national and private-label (PL) brands. Design/methodology/approach: Using data from consumer reports objective-test results of 14,476 durable products available in the US the authors...