Watchravesringkan, Kittichai; Nelson Hodges, Nancy; … - In: Journal of Fashion Marketing and Management: An … 14 (2010) 2, pp. 263-281
Purpose – This study seeks to develop and test a model of consumers' adoption of highly technological fashion products (HTFPs) through modifying the technology acceptance model (TAM). Design/methodology/approach – Using a convenience sampling method, students between 18 to 26 years old were...