Mills, Adam J.; Pitt, Leyland; Sattari, Setayesh - In: International Journal of Wine Business Research 24 (2012) 3, pp. 169-182
Purpose – Many audiences might view wine brand web sites as complex or unapproachable. Wine drinking is no longer a pastime of the affluent and elite; rather, it is increasingly popular among younger consumer groups and those from broader socio‐economic backgrounds. In order to communicate...