Gönül, Füsun F.; Popkowski Leszczyc, Peter T.L. - In: Journal of Research in Interactive Marketing 6 (2012) 2, pp. 96-109
Purpose – Online auctions, which have become an important aspect of online sales, are generally regarded as stand‐alone events. However, in contrast to offline auctions, online auctions can be subject to the presence of simultaneous competing auctions. The purpose of this study is to model...