An, Xuejiao; Qi, Lin; Zhang, Jian; Jiang, Xinran - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 7, pp. 1392-1415
Purpose: This paper aims to find out the factors that influence the choice of dual innovation strategies in the process of knowledge pricing and transaction between first-mover and late-mover companies in an open innovation environment and also to find the key factors that affect the company's...