Cruz-Cárdenas, Jorge; Guadalupe-Lanas, Jorge; … - In: Academia Revista Latinoamericana de Administración 32 (2019) 4, pp. 455-471
Purpose: The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application. Design/methodology/approach: The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative...