Lin, Tom M.Y; Lu, Kuan‐Yi; Wu, Jia‐Jhou - In: Journal of Research in Interactive Marketing 6 (2012) 1, pp. 7-26
Purpose – Electronic word of mouth (eWOM) is a considerably influential factor for consumers to search for product information. Nowadays, consumers can easily post visual information (e.g. pictures or videos) to convey product information and consumption‐related experiences. Yet, prior eWOM...