Ruiz-Equihua, Daniel; Casaló, Luis V.; Romero, Jaime - In: Journal of Hospitality and Tourism Technology 14 (2023) 3, pp. 490-502
Purpose Previous research into online reviews in the hospitality industry has focused mainly on big companies; thus, it is not yet known whether its findings apply also to small and medium enterprises (SMEs), the most abundant in the sector. Focusing on online reviews in the hospitality sector,...