Liedtka, Jeanne - In: Strategy & Leadership 42 (2014) 2, pp. 40-45
/value – The highest payoff from adopting a design-thinking approach was not necessarily in identifying a solution, but rather in … on field research into how widely design thinking is being adopted in leading companies and how effectively is it being … design thinking was having an impact on practice. Findings – They found that design thinking was, in fact, also a problem …