Berraies, Sarra; Ben Yahia, Karim; Hannachi, Mariem - In: International Journal of Bank Marketing 35 (2017) 6, pp. 1018-1038
of mobile banking (MB) applications on customers’ e-trust, e-satisfaction and e-loyalty and second, the authors …-satisfaction and e-loyalty. Practical implications This paper presented a reading grid for bank marketers allowing them to identify the …, e-loyalty, e-trust and e-satisfaction. Research devoted to investigate these different links through an integrative …