Magnier, Lise; Crié, Dominique - In: International Journal of Retail & Distribution Management 43 (2015) 4/5, pp. 350-366
Purpose – The purpose of this paper is to examine the influence of eco-designed packaging on consumers’ responses. It defines the concept of eco-designed packaging, and proposes a consumer-led taxonomy of its cues. Attitudinal and behavioral, positive and negative responses triggered by the...