Hua, Nan; O’Neill, John W.; Nusair, Khaldoon; Singh, … - In: International Journal of Contemporary Hospitality Management 29 (2017) 11, pp. 2941-2961
heteroscedasticity, and sensitivity tests were also performed. Findings The paper concludes that franchise royalty fee adds value to … effect of franchise royalty fees on hotel performance and the value-added hypothesis. Hoteliers need to ensure that there is … a proper match between hotel specific attributes and the potential franchise when making a franchise selection …