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Brand
intrapreneurs
and brand managers: in search of disruption
J. van Rensburg, Deryck
- In:
Journal of Business Strategy
35
(
2014
)
4
,
pp. 29-36
intrapreneurs
are advanced to accelerate corporate entrepreneurial thinking and action based on the empirical case material. Design …
Persistent link: https://www.econbiz.de/10014847287
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