Zacca, Robert; Dayan, Mumin; Elbanna, Said - In: Journal of Small Business and Enterprise Development 24 (2017) 4, pp. 950-970
Purpose The purpose of this paper is to investigate the influence of conflict and intuition on explorative new products … intuition, with high levels of market turbulence strengthening the effect of objective conflict on the use of intuition …. Furthermore, the use of intuition was found to have an adverse effect on explorative new products, negating the positive …