Jamil, George Leal; Tadeu, Hugo Ferreira Braga - In: International Journal of E-Entrepreneurship and … 8 (2018) 2, pp. 1-13
Market intelligence (MI) has evolved as a strong concept in last years. After debates which produced various views, a … in market intelligence cycle potentializes MI dynamicity, delivering knowledge in a more prompter way for strategic …, specially resulting in a context where innovation – product, process, market and organizational types – and its associated …