Domegan, Christine; McHugh, Patricia; Biroscak, Brian Joseph - In: Journal of Social Marketing 7 (2017) 3, pp. 305-329
Purpose The purpose of this paper is to show how non-linear causal modelling knowledge, already accumulated by other … to the dynamics and complexities of wicked problems. A shift to non-linear causal modelling techniques and methods, using … marketing through the illustration of three non-linear causal modelling techniques, namely, collective intelligence, fuzzy …