Matsatsinis, N.F.; Grigoroudis, E.; Samaras, A.P. - In: International Journal of Retail & Distribution Management 35 (2007) 5, pp. 342-362
Purpose – This paper attempts to determine effective push‐pull marketing strategies concerning olive oil in Greece … identify olive oil market segments and the factors that affect the purchase behaviour of olive oil consumers. Consumers …' preferences, attitudes and perceptions with regard to special characteristics of olive oil such as quality, packaging, image …