Rezaei, Sajad; Ali, Faizan; Amin, Muslim; Jayashree, … - In: Journal of Hospitality and Tourism Technology 7 (2016) 1, pp. 60-83
web browsing, hedonic web browsing and online impulse buying of tourism products. Design/methodology/approach – A total of … online impulse buying; and both hedonic web browsing and utilitarian web browsing positively influence online impulse buying …. Originality/value – Online impulse buying of tourism products has not been profoundly explored in current literature, despite its …