Huang, Leelien Ken - In: Journal of Organizational and End User Computing (JOEUC) 29 (2017) 1, pp. 1-22
perspective to support research on the adoption of online banking can contribute to the TAM literature. A research framework based … 376 potential adopters was conducted in an online banking setting in Taiwan. The results confirm previous TAM findings … cultural influence of long-term orientation, customers remain hesitant to use online banking because they are more concerned …