Parmata, Uma Maheswari Devi; B., Sankara Rao; B., … - In: International Journal of Pharmaceutical and Healthcare … 10 (2016) 3, pp. 258-284
Parasuraman’s SERVQUAL scale for the measurement of distributor perceived service quality at the distributor … communication) and 13 items for measuring the distributor perceived service quality was developed which also satisfied all the … reliability and validity tests. The findings of the present study indicate that distributor perceived service quality has an …