Park, Sangwon; Fesenmaier, Daniel R. - In: International Journal of Culture, Tourism and … 6 (2012) 4, pp. 340-355
Purpose – The purpose of this study is to estimate the extent (mean and range) of non‐response bias in online travel … weighting procedures (i.e. post stratification and propensity score weighting) to estimate the extent of non‐response bias by … useful understanding in the nature (mean and range) of impact of non‐response bias in tourism advertising conversion studies …