Ruefenacht, Matthias; Schlager, Tobias; Maas, Peter; … - In: International Journal of Bank Marketing 33 (2015) 7, pp. 922-943
Purpose – The purpose of this paper is to delineate the impact of social context and savings attitudes on consumers … the influence of the social context and an individual’s attitudes on long-term savings behavior, as stated by consumers …. Findings – Both social context constructs – subjective norms and relationship quality – exert a significant influence on the …