Robson, Julie; Sekhon, Yasmin; Ning, Haomin Simon - In: Journal of Business & Industrial Marketing 31 (2016) 8, pp. 995-1003
Purpose Using role theory, this paper aims to focus on business-to-business inter-personal relationships and the strain … such relationships can have on the individual. How is this strain expressed, and what are the implications for the future … in role strain for the account managers. In particular, resentment was expressed over time being taken from their working …