Garanti, Zanete - In: Worldwide Hospitality and Tourism Themes 15 (2023) 5, pp. 468-475
Purpose This study aims to describe the concept of smart tourism, placing emphasis on the smart tourism ecosystem and … and enrich tourism products, services and experiences. Within the smart tourism ecosystem, all stakeholders – customers … the synergies and value co-creation, also share the benefits from it. The ultimate aim of a smart tourism ecosystem is to …