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Strategic marketing patterns and performance implications
Agic, Emir
;
Cinjarevic, Merima
;
Kurtovic, Emir
;
Cicic, Muris
- In:
European Journal of Marketing
50
(
2016
)
12
,
pp. 2216-2248
joint attention to building
market-oriented
culture
and developing marketing capabilities seems to pay off. However, the …
Persistent link: https://www.econbiz.de/10014724169
Saved in:
2
Building a Market‐Oriented Organizational Environment: An Implementation Framework for Small Organizations
Martin, Beth Ann
;
Martin, James H.
- In:
American Journal of Business
20
(
2005
)
2
,
pp. 45-58
to use its
market‐oriented
culture
to create a sustainable competitive advantage. To do this requires the firm to build … structure relies on a performance management system that rewards behaviors appropriate for the establishment of a
market‐oriented
…
culture
. …
Persistent link: https://www.econbiz.de/10014668250
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