Cañas-Bajo, Jose; Silvennoinen, Johanna M. - In: International Journal of Art, Culture and Design … 6 (2017) 1, pp. 40-56
Although online shops represent convenient tools to buy and sell products, they do not offer as rich multisensory experiences than physical retailing offers. Audio-visual contents could provide dynamic multisensory information and offer more engaging experiences. However, to be successful,...