Burton, Jamie; Nasr, Linda; Gruber, Thorsten; Bruce, … - In: Journal of Services Marketing 31 (2017) 2, pp. 142-147
Purpose This paper aims to outline the purpose, planning, development and delivery of the “1st Academic-Practitioner Research with Impact workshop: Customer Experience Management (CEM) and Big Data” held at Alliance Manchester Business School on 18th and 19th January 2016, at which four...