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How IT affordances influence customer engagement in live streaming commerce? : a dual-stage analysis of PLS-SEM and fsQCA
Yan, Ying
;
Chen, Hongquan
;
Shao, Bingjia
;
Lei, Yuanyang
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364028
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