//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Öffentliche Dienstleistung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"public service advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Öffentliche Dienstleistung
Advertising
4
Public service advertising
4
Public services
4
public service advertising
4
Social marketing
3
Werbung
3
Advertising effects
2
Behavioral change
2
Cognitive response
2
Information processes
2
Interviews
2
Promotional campaigns
2
Research
2
Social Marketing
2
Special Olympics
2
Werbewirkung
2
Andalucía
1
Benefit effects
1
Brand image
1
Brand management
1
Cognition
1
Destination management
1
Destinationsmanagement
1
Frauen
1
Gesundheit
1
Gesundheitsvorsorge
1
Gewalt
1
Health
1
Hong Kong
1
Hongkong
1
Kognition
1
Markenführung
1
Markenimage
1
PSAs
1
Preventive care
1
Public administration
1
Public relations
1
Qualiative research
1
Qualitative research
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Chan, Kara
1
Chang, Hao-chieh
1
Chitiyo, Morgan
1
Park, Meungguk
1
Pastore, Donna L.
1
Turner, Brian A.
1
Yoh, Taeho
1
Yoon, Hye Jin
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
1
Journal of nonprofit & public sector marketing
1
Qualitative market research : an international journal
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Motivating savings behavior with public service advertisements : using social norms and benefit information to encourage savings
Yoon, Hye Jin
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10011743483
Saved in:
2
Information processing of audiences exposed to
public
service
advertising
messages for Special Olympics : a cognitive response approach
Park, Meungguk
;
Turner, Brian A.
;
Pastore, Donna L.
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 277-298
Persistent link: https://www.econbiz.de/10011607959
Saved in:
3
Advertising to Chinese youth : a study of public service ads in Hong Kong
Chan, Kara
;
Chang, Hao-chieh
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010127849
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->