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~subject:"Öffentlichkeitsarbeit"
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Öffentlichkeitsarbeit
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Examining the perceived transparency of DTC genetic testing company communication and its impact on consumer trust, attitude and behavioral intentions
Abitbol, Alan
;
Lee, Nicole M.
;
VanDyke, Matthew S.
- In:
Journal of communication management
26
(
2022
)
3
,
pp. 315-330
Persistent link: https://www.econbiz.de/10013384901
Saved in:
2
Media relations and universities : an assessment of digital newsrooms
Lee, Nicole M.
;
Merle, Patrick F.
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 232-246
Persistent link: https://www.econbiz.de/10011944581
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