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Öffentlichkeitsarbeit
Consumer behaviour
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Corporate Social Responsibility
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Corporate social responsibility
4
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2
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Lee, Wei-Na
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Lim, Rachel Esther
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Sung, Yoon Hi
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Corporate social responsibility and environmental management
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Journal of business research : JBR
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ECONIS (ZBW)
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Communicating corporate social responsibility : how fit, specificity, and cognitive fluency drive consumer skepticism and response
Lim, Rachel Esther
;
Lee, Wei-Na
- In:
Corporate social responsibility and environmental management
30
(
2023
)
2
,
pp. 955-967
Persistent link: https://www.econbiz.de/10014246539
Saved in:
2
Connecting with global consumers through corporate social responsibility initiatives : a cross-cultural investigation of congruence effects of attribution and communication styles
Lim, Rachel Esther
;
Sung, Yoon Hi
;
Lee, Wei-Na
- In:
Journal of business research : JBR
88
(
2018
),
pp. 11-19
Persistent link: https://www.econbiz.de/10011869479
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