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~subject:"Öffentlichkeitsarbeit"
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Öffentlichkeitsarbeit
Corporate social advocacy
3
Advertising
2
Consumer behaviour
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Corporate Social Responsibility
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Corporate social responsibility
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Konsumentenverhalten
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Public relations
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Werbung
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China
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Collective action
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Communication
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Crisis management
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Financial crisis
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Finanzkrise
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Information behaviour
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Informationsverhalten
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Kommunikation
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Krisenmanagement
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Moral conviction
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Motivation
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Native CSR advertising
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Nonprofit organization
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Nonprofit-Organisation
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Organization-public relationship
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Perceived motives
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Self-efficacy
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Social identity model of collective action
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Theory of planned behavior
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Werbewirkung
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Word-of-mouth
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ad identification
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crisis type
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information processing
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motivation attribution
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nonprofit organizations (NPOs)
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perceived crisis responsibility
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perceived manipulativeness
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post-crisis communication
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English
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Overton, Holly
2
Li, Ruobing
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Wu, Linwan
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Xiao, Anli
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International journal of advertising : the review of marketing communications
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan
;
Overton, Holly
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
Saved in:
2
Communicating with nonprofit publics in China : applying the RISP model to prosocial intentions
Xiao, Anli
;
Overton, Holly
;
Li, Ruobing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 82-107
Persistent link: https://www.econbiz.de/10012179015
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