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Xue, Fei
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Muralidharan, Sidharth
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Journal of international consumer marketing
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Journal of promotion management : JPM
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Personal networks as a precursor to a green future : a study of "green" consumer socialization among young millennials from India and China
Muralidharan, Sidharth
;
Xue, Fei
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 226-242
Persistent link: https://www.econbiz.de/10011615369
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2
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
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3
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
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