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Promotional decisions using mathematical models. Prepared under the dir. of Patrick J. Robinson. Contributing authors: James C. Becknell; Ronald E. Frank; Paul E. Green; Charles L....
Becknell, jr., James C.
;
Frank, Ronald E.
;
Green, Paul E.
; …
-
1967
Persistent link: https://www.econbiz.de/10000577907
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