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~subject:"1987"
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1987
Customer satisfaction
12
Kundenzufriedenheit
12
customer satisfaction
8
Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Verbraucher
5
Capital income
4
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4
Marketing
4
Marktforschung
4
Portfolio selection
4
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4
USA
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United States
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Börsenkurs
3
Dienstleistungsqualität
3
Marketing management
3
Marketingmanagement
3
Service quality
3
Share price
3
intangibles
3
Beschwerdemanagement
2
Business and Economics
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CAPM
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Complaint management
2
Customer acquisition
2
Customers
2
Immaterielle Güter
2
Immaterielle Werte
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Information technology
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Informationstechnik
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Kundenmanagement
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Fornell, Claes
2
Tellis, Gerard J.
1
Wernerfelt, Birger
1
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Journal of marketing research : JMR
2
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ECONIS (ZBW)
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1
The relationship between advertising and product quality over the product life cycle : a contingency theory
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 64-71
Persistent link: https://www.econbiz.de/10001044060
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2
Defensive marketing strategy by customer complaint management : a theoret. analysis
Fornell, Claes
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 337-346
Persistent link: https://www.econbiz.de/10001036476
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