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1987-2005
Consumer behaviour
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International journal of advertising : the quarterly review of marketing communications
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Deceptive advertising and abnormal stock returns : an event study analysis
Jeong, Jaeseok
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 509-535
Persistent link: https://www.econbiz.de/10009301326
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