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~subject:"1996-2000"
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1996-2000
Confectionery
103
Süßwaren
103
Consumer behaviour
18
Konsumentenverhalten
18
Deutschland
17
Germany
17
International market
13
Internationaler Markt
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Market analysis
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Marktanalyse
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Bakery product
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Süßwarenindustrie
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Confectionery industry
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EU countries
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Cocoa market
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Fair trade
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Kakaomarkt
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Kakao
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Schweiz
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Switzerland
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Theorie
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Theory
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USA
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United States
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Bio-Lebensmittel
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Brand image
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Brand management
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Cocoa
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Cocoa farming
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Kitt, Janette
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Sträter, Peter
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Journal of advertising research
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The impact of advertising in the US sweet confection market
Kitt, Janette
;
Sträter, Peter
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 22-29
Persistent link: https://www.econbiz.de/10003688968
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